Every Word Counts!
Every day we see thousands of different words, filtering out those that are not relevant or eye-catching. From a morning newsflash, a postcard, cinema advert or a text message, they need to grab our attention. Whether you aim to inspire, persuade, educate or just provide a different perspective, you need great copy.
Ever been in the position of reading a book until the early hours because you can’t put it down? A great piece of copy will take customers on a journey, captivating them and keeping them interested along the way. But it’s just not about putting words down on paper. Copywriting is a true art.
What, why, when, where, who and how.
Even before we put pen to paper we will have a clear view on…
- What are we writing about? What’s the hook? What’s in it for the audience? What does success look like? 20 calls? 10 new sales? 2 new members?
- Why are we writing it?
- When will it be published?
- Where will it be seen? Newspaper ad? Business report? Billboard? Web?
- Who is the audience?
- How will it be published?
We write copy that has…
- An impactful headline – a bit like having a great male lead in a film.
- Words that connect with each reader, captivating from beginning to end.
- A defined ending and where appropriate a clear call to action.
- A story born out of listening to the audience or target market.
- Simple and concise messages to inform and not confuse.
- Absolutely no jargon!
- A clear understanding of the benefits you are offering.
- Tone, warmth, emotion and personality draw readers in.
- A clear call to action.
Our copywriting services include…
- Customer emails and newsletters
- Sales & marketing literature
- Press releases
- Direct marketing.
- Employee communications
- Senior Director announcements and speeches
- Business reports and presentations.
- Website content
- Social media posts and profiles