How To Create Your Marketing Avatar Your business is doing great, but you're aware you could be reaching a greater level of people - how are you going to achieve this? Create a marketing avatar; that's how! This is the first step for any targeted marketing campaign....
What’s a marketing avatar? Have you ever been to a networking event and remembered the business owner saying that he’d like to talk to ‘anyone who needs an X, Y, Z to solve their problems and make their life better?’ No, me neither. That’s because the...
You’re a business owner. Why do you do what you do? Why do you get out of bed in the morning? To make lots of money? To buy that car? To have status? Yes, these are reasons, but none are your ‘Why?’ Your ‘Why?’ runs deep When...
Yes! Networking is part of your marketing strategy Starting a business? Running a business? Growing a business? Networking is one of the marketing tactics that should be built into your marketing strategy to help your business flourish. It’s not just about taking an hour or two for...
A strong brand identity is key to a successful business Your brand identity is about who you are as a business not what you sell. Whether you are selling a product or a service, the one thing you have in common is you are selling your...
How Do I Create Marketing Messages That Work? You're Hooked! A great marketing message connects with your heart, mind and soul, in an instance. You’re hooked! The product or service that is being promoted will be super appealing and you can see how it will benefit...