Digital Marketing Trends - 2021: The Year of Dialogue Freedom beckons! As we emerge blinking into the sunlight, seeking to rid ourselves of the "prison pallor" of repeated lockdowns (a word borrowed from jail jargon), there will certainly be some changes to the landscape - both...
2021: Time to Talk We are nearing the end of what has assuredly been a tumultuous year. Businesses have had to adapt to a new socio-economic paradigm. In numerous cases, they have had to pivot (perhaps not the full 180 degrees), but in many cases not...
Marketing in COVID - Why Empathy is Essential. The now not-so-novel Coronavirus. We'd all hoped it would be over by Christmas - but it seems that's not to be. By any standards, 2020 has been and continues to be, one hell of a year, both for...
How To Create Your Marketing Avatar Your business is doing great, but you're aware you could be reaching a greater level of people - how are you going to achieve this? Create a marketing avatar; that's how! This is the first step for any targeted marketing campaign....
What’s a marketing avatar? Have you ever been to a networking event and remembered the business owner saying that he’d like to talk to ‘anyone who needs an X, Y, Z to solve their problems and make their life better?’ No, me neither. That’s because the...
Content marketing is hot hot hot and will be one of the most important marketing tools in 2019. No longer is it a broad brush and one size fits all. It is content targeted to particular segments of your audience, identifying with their pain points, showing...
You’re a business owner. Why do you do what you do? Why do you get out of bed in the morning? To make lots of money? To buy that car? To have status? Yes, these are reasons, but none are your ‘Why?’ Your ‘Why?’ runs deep When...
Yes! Networking is part of your marketing strategy Starting a business? Running a business? Growing a business? Networking is one of the marketing tactics that should be built into your marketing strategy to help your business flourish. It’s not just about taking an hour or two for...
A strong brand identity is key to a successful business Your brand identity is about who you are as a business not what you sell. Whether you are selling a product or a service, the one thing you have in common is you are selling your...
How Do I Create Marketing Messages That Work? You're Hooked! A great marketing message connects with your heart, mind and soul, in an instance. You’re hooked! The product or service that is being promoted will be super appealing and you can see how it will benefit...