2021: Time to Talk We are nearing the end of what has assuredly been a tumultuous year. Businesses have had to adapt to a new socio-economic paradigm. In numerous cases, they have had to pivot (perhaps not the full 180 degrees), but in many cases not...

Who does your Marketing? Do you need a CMO?! You're doing great. Customers love what you do; yet you need to reach further, meet new customers and generate more business - but you have limited marketing resources… so how? How do you manage your marketing? You have...

How To Create Your Marketing Avatar Your business is doing great, but you're aware you could be reaching a greater level of people - how are you going to achieve this? Create a marketing avatar; that's how! This is the first step for any targeted marketing campaign....

What’s a marketing avatar? Have you ever been to a networking event and remembered the business owner saying that he’d like to talk to ‘anyone who needs an X, Y, Z to solve their problems and make their life better?’ No, me neither. That’s because the...

Content marketing is hot hot hot and will be one of the most important marketing tools in 2019. No longer is it a broad brush and one size fits all. It is content targeted to particular segments of your audience, identifying with their pain points, showing...